Your No-Equity Co-Founder
I help Shopify founders improve their website, product pages and ad creatives so they can grow without hiring another agency.
Brands I've Designed Are In:
Website Redesign Showcase
Design Enhancement: Carpe Refresh
A design refresh for Carpe, an already successful scaling brand. This showcases how strategic design enhancements can elevate even great products.
Before & After
Original Design
Original successful design that built the brand
Enhanced Design
Enhanced with refined visual hierarchy and modern styling
Design Enhancements Made
Visual Refinements
- • Refined hero section with enhanced visual impact
- • Elevated product imagery presentation
- • Modernized navigation and layout structure
- • Enhanced mobile experience optimization
- • Improved content spacing and visual rhythm
Brand Enhancement
- • Enhanced brand color palette application
- • Refined typography for better brand presence
- • Elevated brand consistency across elements
- • Improved visual accessibility standards
- • Strengthened brand identity integration
Conversion Optimization
- • Redesigned CTA buttons with better visibility
- • Added social proof and testimonials strategically
- • Implemented trust badges and security indicators
- • Enhanced product benefits presentation
- • Optimized checkout flow and form design
- • Added urgency and scarcity elements
User Experience
- • Simplified navigation and menu structure
- • Enhanced product discovery and filtering
- • Improved page loading speed optimization
- • Better cross-device compatibility
- • Streamlined user journey and flow
- • Enhanced accessibility features
Service Pricing
Strategic Design & Offers
Custom offer creation with conversion-focused design
- • Custom offer creation and pricing strategy
- • Conversion-optimized funnel design
- • Strategic copywriting and messaging
- • High-converting ad creative concepts
- • Mobile-first responsive design
- • Brand guidelines and style guide
- • 2-3 revision rounds included
- • 1-2 week delivery timeline
Complete Funnel Transformation
Full implementation with strategic optimization
- • Everything in Strategic Design & Offers
- • Complete funnel optimization implementation
- • Custom Shopify theme development
- • Strategic pricing and upsell integration
- • Ad creative production and testing
- • Performance optimization and analytics
- • Quality assurance testing
- • 3-4 week delivery timeline
- • 30-day post-launch support
ROI Calculator - See Your Potential
Conversion Rate Increase
Additional Monthly Revenue
Yearly Revenue Increase
*Conservative estimates based on typical UX improvements. Results may vary.
Text me your current website for a custom quote and timeline
Brands I've Worked With
What I Do For Shopify Founders
I'm your one-stop solution for everything your Shopify store needs to scale. With 13+ years of experience growing 7 & 8 figure DTC brands, I handle the complete growth stack so you can focus on running your business.
From fixing conversion issues and optimizing your customer journey to managing your entire marketing operation, I bring a founder's mindset with enterprise-level execution. My clients typically see 40% growth improvements, 2x AOV increases, and 60%+ reductions in customer acquisition costs.
What I Can Handle For Your Business
Revenue & Growth
Turn more visitors into buyers (conversion optimization)
Increase average order value with strategic upsells
Build customer retention systems that keep people coming back
Set up automated marketing that works while you sleep
Operations & Strategy
Manage your entire advertising spend and strategy
Build systems that let you scale without breaking
Create a brand that customers remember and trust
Lead teams and coordinate everything behind the scenes
How It Works
Discovery Call
We hop on a 30-minute call to understand your business, current challenges, and growth goals.
Strategy & Audit
I analyze your store, identify the biggest opportunities, and create a custom growth plan.
Execute & Scale
I implement the solutions, monitor performance, and continuously optimize for better results.
How I Can Help You
Offer & Pricing Strategy Audit
Strategic assessment of your current offers, pricing structure, and funnel optimization opportunities with custom recommendations.
Custom Offer & Funnel Optimization
Complete offer creation and funnel optimization including strategic pricing, custom copywriting, and conversion-focused ad creatives.
Full-Scale Strategic Growth
End-to-end growth implementation: custom offer creation, strategic pricing optimization, ad creative production, and funnel automation.
Fractional CMO
Ongoing strategic leadership for scaling DTC brands, including monthly strategy sessions and team guidance.
Strategic Design & Offers
Which luxury level fits your brand?
$15K - Maybach Level
- • 5-15 pages
- • Luxury, reliable design
- • Mobile responsive
- • Basic CRO principles
- • 1 week timeline
$25K - Bentley Level
- • 15-30 pages or 50+ products
- • Premium animations
- • Advanced A/B testing setup
- • Custom interactions
- • 1.5 week timeline
$35K - Bugatti Level
- • 30+ pages or 100+ products
- • Ultra-luxury brand experience
- • AI-powered features
- • White-glove service
- • 2 week timeline
What's Included:
- Complete visual redesign
- Mobile-first responsive design
- Brand-aligned color & typography
- Modern UX/UI patterns
- Conversion optimization
Perfect For:
- Outdated website aesthetics
- Poor mobile experience
- Brand refresh needs
- Design-only projects
- Sites converting under 2%
Shopify Ads That Actually Convert
Turn Your Underperforming Ads Into Profit Machines
Tired of spending thousands on Facebook and TikTok ads that barely break even? I help Shopify founders like you fix their ad strategy, creative, and funnels so you can finally scale profitably.
Stop wasting ad spend on campaigns that don't convert
Get profitable ROAS within 30 days or less
Scale to consistent 6-figure months
Hey Jon, I'm a Shopify founder struggling with underperforming ads and conversions. Can we chat about how you can help me scale?
Sure, what's up. What's your store?
I'm trying to get into a place of profitability
Sound familiar?
What I Fix For Struggling Shopify Founders
Burning Cash on Bad Creatives
Your ads look amateur and don't stop the scroll. I create thumb-stopping creatives that convert.
Terrible Landing Page Experience
Traffic hits your site and bounces. I optimize your funnel for maximum conversions.
Wrong Audience Targeting
You're showing ads to people who will never buy. I find your profitable audiences.
No Profitable Scaling Strategy
You can't scale past $10K/month without losing money. I build systems that scale profitably.
Choose Your Ads Transformation
Offer & Creative Strategy Audit
Strategic analysis of your current offers, pricing structure, and creative performance with custom optimization recommendations.
- • Custom offer and pricing strategy review
- • Creative performance analysis
- • Funnel conversion optimization audit
- • Strategic copywriting recommendations
- • 1-week implementation support
Custom Offers + Creative Production
Complete custom offer creation with strategic pricing, high-converting ad creatives, and conversion-focused copywriting.
- • Custom offer creation and strategic pricing
- • 10+ high-converting ad creatives
- • Strategic copywriting and messaging
- • Funnel optimization recommendations
- • 30-day performance monitoring
Complete Strategic Transformation
End-to-end strategic transformation including custom offer creation, funnel optimization, creative production, and strategic copywriting.
- • Everything in Custom Offers + Creative
- • Complete funnel optimization strategy
- • Strategic pricing and upsell systems
- • Custom copywriting for all touchpoints
- • 90-day strategic scaling roadmap
What Results Look Like
ROAS Improvement
Lower CAC
To Profitability
Text me your current ROAS and monthly ad spend for a custom quote
Product Shots
Just Send Me Your Label
That's it. Send me your product label via text, and I'll create professional 3D product renderings that make your products look premium and drive conversions. 24-hour turnaround guaranteed.
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Need 10+ products? Text for custom enterprise pricing
Premium Hourly Rates
$500/hour
Design, development, operations, and executive support services
$3,000/hour
High-level strategy, growth planning, and business transformation
For founders who need focused expertise without long-term commitments. Get strategic guidance, tactical execution, and hands-on problem-solving from someone who's scaled multiple 8-figure brands.
Design & Development$500/hr
Website audit & optimization
2-4 hoursComplete UX/conversion analysis with actionable recommendations
Product page redesign
4-6 hoursHigh-converting page layouts with CRO best practices
Brand identity refresh
6-8 hoursLogo, colors, typography, and brand guidelines
Landing page creation
3-5 hoursCampaign-specific pages optimized for conversions
Strategy & Consulting$3,000/hr
Growth strategy session
1-2 hoursDeep-dive planning for scaling your business
Marketing audit & roadmap
3-4 hoursComplete marketing stack analysis with 90-day plan
Team building consultation
1-2 hoursHiring strategies and organizational structure guidance
Crisis management call
1 hourUrgent problem-solving for critical business issues
Operations & Optimization$500/hr
Conversion rate optimization
4-6 hoursA/B testing setup and funnel optimization
Email marketing setup
3-4 hoursKlaviyo flows, segmentation, and campaign strategy
Ad creative review
2-3 hoursFacebook/TikTok creative audit with improvement recommendations
Analytics & tracking setup
2-4 hoursGA4, Facebook Pixel, and conversion tracking implementation
Executive Support$500/hr
Investor pitch review
2-3 hoursDeck optimization and presentation coaching
Partnership negotiations
1-2 hoursStrategic partnership structuring and deal guidance
Acquisition consultation
2-4 hoursM&A preparation and valuation guidance
Board meeting preparation
1-2 hoursPresentation creation and strategic planning
How Hourly Consulting Works
Book Your Session
Text me with your specific need and preferred time. I'll send a calendar link for immediate booking.
Focused Execution
We work together in real-time via screen share, with immediate implementation and results.
Follow-Up Support
Get a summary document with next steps and 1 week of text support for clarifications.
Minimum Engagement
2-hour minimum • Payment due before session • Same-day availability
Payment Methods
Choose the payment method that works best for you. All payments are processed securely and invoices are provided for business records.
Digital Payments
Cash App
InstantFast and secure mobile payments
$jonyeazelVenmo
InstantSocial payment platform
@jon-yeazelZelle
Bank TransferDirect bank-to-bank transfer
jon@theshopifyguy.comTraditional & Crypto
USDT (Tether)
CryptoStable cryptocurrency payments
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CryptoOriginal cryptocurrency
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CryptoSmart contract platform
0x12bE6504d00cf9F1D9458A6c39ce94711B505658USDT (Tether)
CryptoStable cryptocurrency payments
0x12bE6504d00cf9F1D9458A6c39ce94711B505658Bitcoin
CryptoOriginal cryptocurrency
bc1qqy3zvzew4t2k0wy5wm2szu6h0ccfq40mgrgr2xEthereum
CryptoSmart contract platform
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Project Work
- • 50% deposit required to start
- • Remaining 50% due upon completion
- • Invoices provided for all payments
Hourly Consulting
- • Payment due before session
- • 2-hour minimum engagement
- • Same-day availability
Frequently Asked Questions
Success Stories
Upnova Shopify Upsell App
Copywriting Strategy
Identified messaging gap that buried company's differentiator ("Done-for-you upsells")
Recommended repositioning headline to highlight non-technical founder relief
Guided homepage/ad copy rewrite → CAC dropped from $400 → $150 within 2 weeks
Her Fantasy Box
Branding, Design & CRO Lead (Contract)
Directed brand identity redesign, packaging refresh, and full UX overhaul
Engineered pricing and bundling strategies that doubled AOV from $35 → $70
Implemented CRO testing systems, driving 40% MoM growth during engagement
Established 3-product upsell funnel that became a core revenue driver
Underneath Skincare
Chief Marketing Officer
Scaled revenue from $200K → $800K/mo in 5 months with $600K FB spend
Developed upsells generating $400K+ post-purchase revenue
Managed 2 full rebrands and sourced $250K packaging order
Contributed to growth leading to $20.6MM acquisition by High Tide
Added 21K+ new customers in tenure
Enemy Eyewear
Co-Founder & CMO
Built premium eyewear brand with YouTuber AlphaM (8M subs)
Sourced acetate from Italy and Zeiss lenses; designed website, branding, packaging
Negotiated $27K acquisition of enemy.com domain
Fab CBD
Brand & Digital Contributor
Named brand, designed packaging, built conversion-optimized website
Drove expansion into nutrition supplements with rebrand
Contributed to growth leading to $20.6MM acquisition by High Tide
Oats Overnight
Co-Founder & Founding Operator
Named brand, built first website, packaging, and early team structure
Recruited devs/designers who built current website
Today: $300MM+ valuation, 500+ employees